The rise of NFTs has begun to create a lasting, and empowering, impact on its intersection with the art world.
NFTs offer a myriad of possibilities to artists and continue to create new pathways, where old infrastructures and institutions historically have taken the lead.
So, how exactly do NFTs Empower Artists?
1. Visibility
NFT markets offer artists novel ways to interact closely with a new kind of audience that is interested in this intersection between art and technology. Tech investors that previously might not have considered investing in artwork, are now showing an increasing interest in NFT artworks, adding them to their own personal portfolios and making them a part of the new narrative.
2. Community
Additionally, turning artworks into NFTs and circulating them through delocalized platforms like Uncontaminated, allows for greater visibility within a larger community of artists, as well as collectors. The online community provides a space for NFT artists to connect and share their work, ideas, and experiences. Artists, despite their content differences and unique stylistic nuances, are united the same desire to create, document, and work towards the art market of the future.
3. Ownership
Thanks to blockchain technology, NFTs are unique works with traceable provenance, that always return to the artist. This means that artists are able to sell and trade their works through digitalized tokens and gain intellectual ownership over their works. Once a digital file is shared or posted online, it can be easily copied, altered, or distributed without permission. This can make it difficult for artists to compensate for their work and protect their intellectual property fairly. Where historically, this has been the case, with NFTs, all artworks remain traceable and secure, as value increases.
Ownership can provide a sense of autonomy and creativity, as artists have more control over how their work is used and shared. This empowers artist as the original creator and owner of their own works. What they chose to do with their ownership is entirely up to them, which brings us to our next point: freedom.
4. Freedom
Artists that aren’t working under a gallery, but selling their own works through decentralized platforms have ultimately a lot more freedom. Artists are able to decide the value of their works, trace their works, and have a sense of ownership and autonomy that physical gallery spaces do not always afford. This democratizes the creative process and empowers creators.
5. Accessibility
With the ability to easily and securely verify ownership and authenticity, NFTs could provide a level playing field for creators of all backgrounds to showcase and sell their work to a global audience. Not only is this accessible for artists to be a part of, but also collectors, welcoming in a new community of investors.
